Blogs & Podcasts: Competitive Weapons or Too Much Hype?

Pepperdine University Alumni Management Partners presents

Blogs & Podcasts:  Competitive Weapons or Too Much Hype?
April 25, 2006

FEATURED SPEAKERS:
Robert Scoble, Evangelist & Alpha-Blogger, Microsoft
Vassil Mladjov, Founder & CEO, Blogtronix
Pete Blackshaw, Chief Marketing Officer, Nielsen BuzzMetrics
Scott Anderson, Director, Enterprise Brand Communications, Hewlett Packard

MODERATOR:
Michael Copeland, Senior Writer, BUSINESS 2.0 Magazine

Click here for panelist bios

 

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Blogs and Podcasts are two of the latest powerful technology tools that are having an increasing impact on how companies communicate with their customers; collect and analyze customer opinions; communicate within their companies; and garner competitive intelligence.   

This diverse panel of industry experts will explore:

• how and why these tools are creating a paradigm shift for more than just corporate communications;
• implementing effective corporate blogs and podcasts;
• top things you need to avoid (what companies like Dell, Microsoft & HP have learned from bumps along the way); and
• how these tools can increase your company's competitive advantage.

Hilton Santa Clara
4949 Great America Parkway
Santa Clara, CA 95054
April 25, 2006
Reception: 6:00 pm
Panel Discussion: 6:45 pm

Hors d'oeuvres and soft drinks included, cash bar available.

Invite a colleague and register online today.

Registration Rates:

$25 Management Partners Member
$35 Non-Management Partner - Alumni or Guest

Not a Management Partner Member? Find out more: http://bschool.pepperdine.edu/alumni/partners/

Panelist Bios

Panelists

Scott Anderson Director, Enterprise Brand Communications Hewlett Packard Scott Anderson is Director of Enterprise Brand Communications for Hewlett Packard. Scott oversees integrated communications to the company's B2B customers through traditional media such as advertising and collateral as well as interactive media such as web, eMail, online events, blogs, streaming video, and more. Scott is skilled at integrating advanced marketing practices with emerging interactive technologies to enable increased customer intimacy and accelerate the buying cycle. Scott continues to deliver innovative marketing capabilities at HP such as HP's first executive blog program, HP's first online enterprise launch event, and the increasingly popular streaming video application HP Enterprise TV. Before coming to HP, Scott was employed by Sun Microsystems's as the company's first corporate Director of eMarketing.   Pete Blackshaw Chief Marketing Officer, Nielsen BuzzMetrics Pete Blackshaw is a recognized expert in interactive marketing, word of mouth, and consumer understanding. He presently serves as Chief Marketing Officer of Nielsen BuzzMetrics, the global measurement standard in consumer-generated media. The company’s technology enables marketing intelligence by tracking, measuring and analyzing word-of-mouth behavior on the internet. Pete is the co-founder of the recently established Word-of-Mouth Marketing Association, one of the fastest growing industry groups in advertising and marketing circles, and he presently authors a bi-weekly column on digital marketing strategy targeted to CMOs for ClickZ network. Prior to BuzzMetrics, Pete was at P&G where he led initiatives dealing with online advertising development, online issues/rumor management, online sampling, database marketing and consumer word-of-mouth behavior.    Vassil Mladjov Founder & CEO, Blogtronix Vassil Mladjov is a novel entrepreneur with over 10 years of executive and technical startup experience focusing on business collaboration with the latest web technologies. Most recently, Vassil Mladjov founded Blogtronix with George Athanassov. Blogtronix is a Web 2.0 startup focusing on enterprise community blogging and business networking.  In early 2002, Mladjov founded StreamingMarketplace.com, an on-line exchange focusing on streaming media technology and services.  Over the years he has created new business models for the digital media industry and has worked closely with Microsoft, Apple, Akamai, Speedera, PBS, Charles Schwab, Sun Microsystems and Wells Fargo. Vassil Mladjov has also worked as a CTO for AlwaysOn Network, VP and director of technology for corporate communications at ABN AMRO Bank, VP and CIO for ITN, and as technology consultant with UB Group, Preferred Technology, and Sage Clearing.   Robert Scoble Evangelist & Alpha-Blogger, Microsoft Robert Scoble is an "evangelist" who works for Microsoft and maintains the popular blog, Scobleizer. He lives in Bothell, Washington.  Although Scoble often promotes Microsoft products like Tablet PCs and Windows Vista, at the same time he criticizes his own employer and praises its competitors (like Apple and Google). He publishes his cell phone number on his blog and urges people to contact him directly with issues, as well as accepting comments on his blog.  Scoble has long been known as a prominent advocate of both RSS technology and the Tablet PC. He has previously been involved with both these technologies in a professional capacity: at NEC Mobile Solutions, where he was sales support manager, and UserLand Software, where he was director of marketing.  He and Shel Israel have written a book about business blogging entitled Naked Conversations, which was released in January 2006.

Moderator

Michael V. Copeland Senior Writer, BUSINESS 2.0 Michael V. Copeland joined BUSINESS 2.0 in April 2003 and now covers the venture capital community, new technology, and startups. He was most recently a senior writer for Red Herring and authored features on venture capital, emerging technology, and management issues. Along with Lee Bruno, Om Malik, and Chris Locke, he was recognized by the American Society of Business Publication Editors in the Single News Article category for a Sept. 1, 2001, piece titled “Enron's Burnout". Before that, Copeland served as a senior editor at the Venture Capital Journal and worked on the national desk at the Washington Post. He has been a reporter for the Oakland Tribune, Orange County Register, and Philadelphia Inquirer, and he has freelanced for several San Francisco Bay Area and national publications.